Lora Media Consulting was hired to do a review, assessment, proposal, and implementation of a new renovation of one of the oldest station in San Salvador, canal 33, which have been operating in the analog world and needed an entire renewal of its operation with an integrated Digital strategy to be competitive on the market.
With that in mind, Lora Media Consulting working with its team and in collaboration with Senior Management of Canal 33, was able to deliver on its purpose to bring the station to be most technologically advanced station in the country with a major Digital Footprint with an HD signal in both Cable user and OTT.
Through partnership with other companies like FSN “Feature Story News” the station was able to have a global reach and with its technology, FSN Live Suit, Channel 33 was able to go live, full HD from places that they were not able to do before.
All these were achieved by working with our partners in the industry in terms of getting the technology, support and training needed not only on the technological part of the project but also, on the Editorial and Newsgathering part of the operation. This included creating news shows that reflect the current needs of content consumers on the different platforms increasing their revenue models.
