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Meet Our Advisors

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Willie LoraPresident

Willie Lora is the President and founder of Lora Media Consulting LLC. In its short time, Lora Media Consulting has worked with very important clients and events like, the US Presidential Elections, the historic visit of President Obama to Cuba as well as the Pope visit to the United States. Willie Lora was in charge of setting up and managing the International Press Center in Washington DC and Philadelphia during the Holly Father Pope Francis visit to the United States. Also Mr. Lora has worked with FSN “Feature Story News” an independent International News agency to develop their Latin American markets introducing new IP technology and news content.

He brings more than 25 years of experience in Broadcast Media and Communications in several national and international News Organizations for 18+ years as a news producer, Washington Bureau Chief and as the News and Political Director for the CNN en Español network. In these positions of successive increased responsibility, he has had the opportunity to travel the world, meet with world leaders, produce breaking news, and cover news events great and small that have been life changing for him and for so many others.

Willie was in Washington DC near the Pentagon on 9/11, in Haiti for the earthquakes and in New Orleans for Hurricane Katrina. He has covered congressional hearings, national and international political elections, the Middle East peace process, and international economic and political summits as well as natural disasters. Much of his success has been the result of developing important relationships both nationally and internationally, including breaking down barriers to foreign news media coverage in Cuba, and domestically, with Federal agencies, Congress and leaders within several Presidential Administrations to gain access and sources for meaningful news reporting.

Willie also worked with the network through the introduction of new technology, re-branding and the emergence of social media, launching the newest Digital Platform from the English Caribbean “Caribbean Digital Network”.

His good work has been recognized with many awards throughout the years, including two Peabody awards, the Alfred I. duPont Columbia University Award, and one of great personal meaning to him, being knighted by his country of birth, the Dominican Republic.

Rodolfo ProañoAffiliation & Business Developer

Rodolfo Proaño is a respected Executive in the broadcast industry in Latin America and The Caribbean, fluent in English and Spanish with a distinguished extensive career leading sales, marketing and business development initiatives for CNN in the region.

With more than 18 years of experience in client needs and markets, Rodolfo is a developer of strong client relations, great Interpersonal and Leadership Skills, sales strategies, negotiation and decision-making skills.

During the last 13 years, Rodolfo Proaño has held various positions at Turner Broadcasting System, Latin America, Inc., (TBSLA), and most recently was the Head of Broadcast Affiliate Sales and Relations for the region, handling business and relations for CNN en Español, HLN, CNN International, Newsource and CNN USA. Based out of Atlanta-Georgia.

In his role, Rodolfo has been responsible for coordinating sales, sales and relations activities with TV Broadcasters and Radio affiliates in Latin America and The Caribbean. Rodolfo also acted as the liaison between TV and Radio affiliates and CNN news networks. He has developed key strategic contacts with affiliates in the region. With his expertise, he has also helped business heads of television stations achieve their goals through the use of news products and services provided by CNN.

Born in Quito – Ecuador, Rodolfo has travelled and lived in many countries in the Americas and has experienced a variety of cultures and languages which has enriched his understanding of the diverse cultures.

Rodolfo holds studies in Economics from Universidad Catolica of Ecuador. Also, Rodolfo has a Master’s Degree in Information Technology from the American Intercontinental University of Atlanta, where he resides since 1989.

Mr. Proaño was involved with the local community being a Board Member of the Cobb County Community Relations Council.

Giuliana TrevisanatoDigital Content Supervisor

Born in Argentina, Giuliana studied Public Relations in the Universidad Empresarial Siglo 21. Previously she studied in the area of accounting at the National University of Rosario.

Currently she serves as a Social Media Professional and is part of the Lora Media team as a Digital Content Supervisor.

Bilingual, she speaks both Spanish and English.

Determined, persevering, focused and with a great passion for what she does, Giuliana has a motto: “Where there is a dream, there is a way.”

Lucía NavarroContributor

Instinctive, assertive and top performing journalist with over 15 years of proven experience in the news media.

Consummate business professional with an impressive record of handling actionable internal and external corporate communications plans and public affairs to incite positive media coverage in national outlets.

Specialties:

 Corporate Communications
 Media & Public Relations
 Broadcasting
 Editorial Development
 International & Domestic Relations
 Creative Direction
 Public Speaking
 Special Project Management
 Multi-Media & Live Broadcast Production
 Team Leadership & Motivation

More: www.lucianavarro.com

Francisco CortesPartner

Francisco Cortes is the Co-Founder and President of the global communications firm The Setroc Group, Inc and a proud U.S Army and National Guard veteran. He also serves as the Executive Director of the International Congress of Media, a group which works closely with the United Nations. Francisco also serves on the Corporate Advisory Board of the Statewide Hispanic Chamber of Commerce of New Jersey which represents 119,000 Hispanic owned businesses that contribute over $20 Billion to the State’s economy.

Throughout his 17-year career in media, Mr. Cortes transformed the way news engages and informs the public. He drove key innovation and programming initiatives that contributed to the historic success of Fox. He is dedicated to keeping the pulse of the Hispanic community. Mr. Cortes has lead and mentored teams of award-winning journalists throughout his career. He is responsible for growing and expanding key partnerships; including new business development and talent recruitment. Francisco became the first Hispanic Vice President in the companies news division and was named one of the Top Young Latinos in American Newsrooms by the Huffington Post and also named a media influencer by MyLifestyle Magazine. He also served on the Board of Directors for the National Association of Hispanic Journalist as the organizations Financial Officer.

Luis BatlleProduction Supervisor

Luis Batlle joined Lora Media in 2015 and brought to the company his extensive experience in government relations, media and broadcasting.

His communications skills were sharpened while working as the liaison between the Embassy of Uruguay in Washington DC and the US Congress, as well as serving as an advisor to the Ambassador of Uruguay in Washington.

Later on, as an employee of the Organization of American States (OAS) Luis travelled to several countries in the Western Hemisphere as an international observer for presidential, municipal and legislative elections and as a member of the logistics team of the Demining Program in Central America. From 2008 to 2013, Batlle worked for the Department of Press and Communications of the OAS in their Multimedia Unit where he was in charge of the multimedia logistics for the OAS General Assemblies - an annual meeting where Foreign Ministers of the countries of the Western Hemisphere meet to discuss topics of the Inter-American agenda - as well as all TV interviews with the Secretary General, handling the production of the interviews and the communications with different media assets.

Contact: siempre.batlle@gmail.com

Saul CimblerAssociate Advisor

Saul Cimbler (based in Miami, Florida and Havana, Cuba) a Spanish speaking native of Cuba, is the founder of Cuba Business Advisory™, (www.LegallyDoingBusinessinCuba.Com) a cross border consulting firm with international experience in new market development, joint venture, supply, consulting and implementations specifically related to the intensifying market opportunities in various industry sectors in the Republic of Cuba, as well as parts of the Caribbean.

He regularly provides product, project or industry specific-consulting support to worldwide entities, (as well as their legal and financial experts) seeking to expand their market development, implementation or strategic long-term planning regarding doing Business in Cuba.

He is well versed in the intricacies of the regulatory, legal and related gateways of doing business in or related to Cuba, arising under Cuban as well as U.S. and international law. His experience in the regulatory and market penetration of Cuba includes but is not limited to hospitality (hotel & time share), media, tourism & travel, aviation, agriculture, medical & bio-pharma, telecommunications, product branding, sports & entertainment, real estate & development, renewable energy, trade finance, infrastructure development and various manufacturing sectors.

He is a frequent participant in industry specific seminars in Cuba and the U.S. and maintains professional interactions with Cuban government agencies, economists, lawyers and regulatory agencies in varying Cuban industry sectors, providing up to date knowledge of developing market, regulatory and related issues regarding Cuban business opportunities and market entry requirements.

He has a B.A. in Economics from the University of Florida and a J.D. from the University of Miami, Florida.

Isabel Peralta-HillBroadcaster Journalist

Isabel is an experienced and educated (MFA & BA) News Professional, with more than 15 years of television and radio experience doing both hard news and entertainment. Currently, she's a freelance Reporter, Producer & Director.

Journalism provides the opportunity to always keep readers interested with engaging writings and captivating narratives. As a professional storyteller with a reputation for honesty, fairness and a unique perspective on the events that transform our world, she strives to captivate, inform, and entertain with her published works.

She joins the Lora Media team to support our clients that have the needs for reporting and storytelling. Isabell Also supports our digital engagement and Social Media Strategy Team.

Happy Customers

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Lora Media is First rate, efficient and professional is the best way to describe the assistance we received.

Philip Alongi(President & CEO, Alongi Media Solutions)

"Being an international organization we have worked with different communication agencies, but none like Lora Media, their work went far beyond any expectation we could have and we hope to continue working with them."

Neydy Casillas(Legal Counsel, OAS and Latin America. ADF)

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Lora Media is First rate, efficient and professional is the best way to describe the assistance we received.
Philip Alongi(President & CEO, Alongi Media Solutions)
"Being an international organization we have worked with different communication agencies, but none like Lora Media, their work went far beyond any expectation we could have and we hope to continue working with them."
Neydy Casillas(Legal Counsel, OAS and Latin America. ADF)
Willie Lora is an exceptional visionary media leader who thrives on excellence and innovation. He has a passion for news and programming that responsibly informs, inspires and empowers. I am grateful that this global thinker of Latin America decent is my partner. Willie is humble, patient and highly skilled. He is a former News & Political Director of CNN en Español who the world can trust.

Debbie Bartlett(President of the CEO Network and Caribbean Digital Network)
Lora Media, through its President Willie Andrés Lora, maintains cordial relations with the Technological University of El Salvador, through its School of Communications and its Director Domingo Orlando Alfaro, where it participates in the international communications conferences that this school celebrates , Such as that of 2015 and the one to be held in October 2017. In which, with his lectures, he brings his knowledge in communications to the academic community of this university.
Domingo Alfaro(Director of Communications School UTEC)
Lora Media has helped transform FSN's business prospects in Latin America. Their unparalleled knowledge of the region's broadcast industry and deep connections with network executives have delivered new business, new opportunities and new aspirations for our broadcast news agency.
Simon Marks(President Feature News Story (FSN) )

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Meet Our Advisors

Willie LoraPresident

Rodolfo ProañoAffiliation & Business Developer

Giuliana TrevisanatoDigital Content Supervisor

Lucía NavarroContributor

Francisco CortesPartner

Luis BatlleProduction Supervisor

Saul CimblerAssociate Advisor

Isabel Peralta-HillBroadcaster Journalist

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